What does ChatGPT say about your company? Three levels of digital presence

The way people search for products and services is changing fast. Instead of keywords and a dozen open tabs, many now ask an AI assistant and get a ready answer with several cited sources. For a business, getting inside that answer is becoming the new goal.

The professional community calls this the shift from SEO to AEO (optimisation for answer engines) and GEO (optimisation for generative engines). What these approaches share: clear content structure, trust in the source, and consistent brand presence across several channels.

Three levels

Level 1. Website. Still the base. A fast website with structured data and multilingual content helps AI systems read, understand and accurately cite information about the company. A slow website with no structure is almost invisible to AI models.

Level 2. Video content. Generative AI has sharply reduced the cost of video production compared to traditional filming. For small businesses this format used to be hard to reach. Now a service presentation video is made in days, not weeks.

Level 3. Presence on AI platforms. The newest level. A business needs to know whether ChatGPT, Gemini or Claude mention it when customers ask about its field, and what to do to change that.

What we see in practice

Many Vietnamese companies already have a website and a fanpage, but they have never checked what AI assistants say about them. At the same time, some customers, especially international ones, already start their buying journey with a question to an AI rather than a search engine.

Preparation does not require a large budget, it requires the right sequence: a technical review of the website, structured data, content that directly answers customers’ common questions, and presence in authoritative sources.

Where to start

1. Check the current state. Ask several AI assistants the questions your customers usually ask, and record the results.
2. Strengthen the website foundation. Speed and data structure.
3. Invest in content with real informational value. Prioritise the question-and-answer format and short videos.
4. Measure again periodically. AI models are updated constantly.

The AI search trend will keep growing. Early preparation gives an advantage while most of the market has not yet adapted. If you want to see how your company looks in AI answers today, order an AI Visibility Audit: we will show you the score and a concrete plan.